Caddis Life

ROOT CAUSE ANALYSIS

Color
Gloss Black
Matte Gopher
SEAWATER
Size
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Description

MEASUREMENTS

The Root Cause Analysis is a high density acetate frame, which means it’s created from the good, expensive stuff. The time tested aviator shape originates back to a date of which the Internets is just not letting up that easily…but trust us when we say, “timeless”. Sidebar: Given the amount of hater comments regarding the words engraved across the tops of some of our frames, we’ve gone underground. We now communicate in Morse Code. For those of you picking up what we’re putting down…the messages will continue to flow. Maintain radio contact. I read you Houston…and come in Tokyo.

Which Magnification?

1.00

If you’re new to corrective eyewear, 40 or older, or believe that you don’t need glasses and you’re at least 45 years old, start with a 1.00. In the last several years we wish we had a buck for every time one of our friends said , “Cool company…but I don’t need reading glasses..” then we handed them a pair of 1.00 and without fail, “Holy shit!….this is awesome”. This is the gateway drug, game changer magnification level most start with.

1.50

As you begin to recognize the need, and eventual addiction, to seeing things clear again, you’ll want to upgrade and have a pair of +1.50 around. There are times of the day where the extra boost is welcomed.

2.00

More than likely, you’re already a buyer and user of corrective eyewear, so from here on out, you have some idea of what you need. More times than not, your first rodeo is not with a set of +2.00. You’ve probably flirted with the tower of shame at CVS, Walgreens, Krogers, etc.…the one that sits between the Dr. Scholls display and the Sonicare refill kits. You probably didn’t feel all that awesome…our goal is to change all that.

2.50

Varsity league user. We don’t need to tell you anything that you don’t already know. We also want to thank you for being a model citizen for those who will come after you. You're a pioneer.

3.0 TO 4.00

We got one word for our people in this group…… Magoo. You know who you are, and you know what we mean. Who loves you….we do. We got a Magoo user on our team over here at CADDIS headquarters, known as the Secret Squirrel, he sends you all a fist bump.

WE'RE A CULT